Conservative political commentator Rush Limbaugh, no stranger to controversy, has come under fire for appearing to compare Barack Obama with brutal African dictator Robert Mugabe.
Aside from their similar skin tone, little unites the US president and his Zimbabwean counterpart. One is a democratically elected leader with a 64 per cent approval rating, while the other is a murderous thug.
But that didn't stop Mr Limbaugh "confusing" the two men during a radio diatribe about free market economics, in which he sarcastically referred to the Zimbabwean leader as "Barack Ogabe".
The pundit's ill-fated economics lecture began: "The standard of living around the world has increased in places where there are basic free markets.
"Where there aren't, of course, the standard of living has declined, such as Zimbabwe ... now run by Robert Ogabe. Ah, eh - Mugabe. I was confusing him with a well-known Kenyan named Barack Ogabe. This is Robert Mugabe."
Clearly aware of the maelstrom that his remarks would whip up, the outspoken Republican was mindful to issue a faux apology.
"Please forgive me," Mr Limbaugh chuckled, before aiming another jab at the US president. "Barack Ogabe [and] Robert Mugabe are - at least in human strokes - two different people. I don't know about policies."
The attack on Mr Obama appeared to centre on his economic plan, which some Republicans fear will turn America into a socialist state.
But by juxtaposing the "Ogabe" slip-up with a derogatory description of the first couple - in which he called Mr Obama "one angry guy," adding "his wife is angry as well" - many will find the slur in particularly poor taste.
Since coming to power in 1980, Mr Mugabe has eroded all his country's political freedoms and run Zimbabwe's economy into the ground.
By surrounding himself with yes-men, the dictator's policies have resulted in a staggering inflation rate of 231 million per cent. The collapse of Zimbabwe's healthcare system has also resulted in 4,000 cholera deaths since last August, in addition to untold HIV and tuberculosis fatalities.
What's more, Grace Mugabe, the first lady of Zimbabwe, was recently accused of assaulting a photographer during a shopping spree in Hong Kong. A campaign has since been launched to ban her from the city.
This is not the first time Mr Limbaugh has found himself in hot water over comments he made about the US president.
In 2007, his radio show broadcast a racially-charged song entitled 'Barack the Magic Negro', while more recently he told his listeners: "I hope Obama fails". In spite of the frequent gaffes, however, Mr Limbaugh remains the most popular political talk show host in America.