In journalism, there is a sad, but inevitable adage that bad news is good news. Though many of us profess a penchant for positive, uplifting current events, audience statistics paint a very different picture.
Every time there is a major terrorist attack, or a natural disaster, or a kidnapping of a white, middle class schoolgirl, our appetite for news shoots through the roof. The news-consuming British public – concerned and enthralled, perhaps even entertained – hunkers down, grabs the popcorn, and nestles up to their television sets as the drama unfolds.
By contrast, tales of an altogether more heart-warming nature rarely get their foot in the door. As soon as violence tapers off and peace breaks out, the magnetism of a story evaporates. And so it is with Zimbabwe.