It won't surprise you that BA News, the internal newspaper "For the people of British Airways," is anything but shy about banging its namesake's drum.
This obvious fact was underscored in a typically fawning recent issue, which heralded the dawn of the flag carrier's new TV campaign. But tucked away on the inside pages was a titbit of information which BA conspicuously kept out of its public press releases.
Amid the usual marketing fanfare, Abigail Comber, BA Manager for Brand, Proposition and Insight, let slip her admiration for the campaign's foresight, noting that it had deliberately avoided "making brand promises". And just a few short weeks on, boy can't you see why?
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